The Bem Maior Movement signs a partnership with the Gerando Falcões and commits to a social investment of R$ 12 million to expand leadership training in underprivileged communities.

The goal is to empower and train social leaders to impact their communities using education, technology, and income.

The project consists of creating a social university, strengthening NGO workshops, and establishing a leadership school. The goal is to be present in 1200 communities by 2024, training 540 leaders and having 100 accelerated units.

Given the worrying scenario that the civilian population is experiencing, where the economy and health have been disastrously affected, institutions need to be constantly vigilant and act proactively in their local communities to minimize the impact. And with Gerando Falcões, it was no different.

MBM's partnership with Gerando Falcões was one of the first steps for the NGO to accelerate its various local strengthening initiatives, investing in franchised business models so that the community can expand and become financially stable.

One example was building a school for leadership and management training to disseminate knowledge, in addition to creating traditional workshops to help unemployed people enter the job market. Another objective is to improve and boost the lives of young people living in the outskirts of cities and develop their skills, thus becoming an engine for income generation for families and increasing their chances of future success.

“For us, empowering and strengthening community leadership is a crucial point in the autonomous development of the least favored regions of this country. The partnership with Gerando Falcões, and other co-investors, aims to generate systemic impact in the favelas, bringing prosperity and breaking down social barriers.” Carola Matarazzo, Executive Director of the Bem Maior Movement.

“We are a network operating within the peripheries and favelas, working on education through culture, sports, and professional training to offer citizenship and generate opportunities. We need to break down walls and build bridges to put the misery of the favelas in a museum.”.

"Brazil will be better when there is no border between the favela and Faria Lima, between the asphalt and the hill. That is the way forward," says Edu Lyra, CEO and founder of the Gerando Falcões Network.

Image Credit: Press Release/MBM